October 20, 2012 by thatsocialmediathing
In my last post I talked (wrote?!) about some branded content having the nutritional value of potato chips – easy to manufacture, cheap to produce and high volume but ultimately no good.
Today I found an organic vegie patch of social goodness on Jeff Bullas website (via Firebrands blog) – Edgerank 101. It covers off some really simple principles you need to check off to ensure your content is seen, is relevant and has impact. Things like:
- when to post and how often
- how to format your messages for maximum impact
- how much information you should give
Of course, none of this is a substitute for knowing your own community and tailoring your content according to those insights (more on that here!) but this provides a good set of guidelines.
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