The Rules of Storytelling

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September 12, 2012 by thatsocialmediathing

If you want to know all there is about motors, you go to a mechanic.

For all there is to know about taxation, you’d go to an accountant.

For storytelling expertise, you’d go to a 3 year old (wouldn’t you?)

Small children are much like our customer audience at times – they’re not interested in what we have to say unless there’s a reward in it for them.

So why not look to a company who have been captivating audiences like this for over 25 years to see what insight they give into effective storytelling.

Pixar.

This infographic (via PBJ Publishing) was originally posted as text on Pixar’s blog. Probably time to inject a little Buzz Lightyear into every company, I’d say!