July 30, 2012 by thatsocialmediathing
Retail has been a favourite sport of mine for more years than my credit card cares to admit.
12 years of shuttling between Sydney and London has given me a unique perspective not only on how we shop but also how the high street are adjusting to the biggest retail revolution of our time.
One major (and really obvious) difference has perplexed me for the last few years……Why are Australian retailers* so scared of the internet?
Seeing companies like Topshop and Nordstrom embrace our love of mobile internet and the technology that enables us to add another dimension to the retail experience. Or Nike, who’ve recently gamified walking lead me to believe that there’s no shortage of ideas out there to work from.
We already know that Australians are amongst the heaviest internet users in the world and show a great appetite for extending their retail experience beyond a transactional one.
So this week, I’m shifting my focus to the retail environment.
The crew at We Are Social (@wearesocialau) have collated this great report on ways for retailers to get social.
*I know there are notable exceptions and that Gerry Harvey’s digital blindspot is not the norm
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