Building On Your Social Media Reporting

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July 11, 2012 by thatsocialmediathing

I know that you know that I already know that you know by now that translating Social Media measurables out to the rest of your business is a bit like herding cats – everyone is going off in a different direction looking for different things. All of them coming to different conclusions.

The solution – keep it simple. Build on their knowledge. Keep it relevant.

AMEX Open Forum blog recently published a simple 4-step plan for all you cat herders out there.

The 4 steps are:

  1. Reach
  2. Engagement
  3. Advocacy
  4. Return On Investment

There…that should get them all purring!


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Hi! I'm Fiona. I'm a Social Media Strategist and spend my days thinking, talking, challenging and doing. I believe in being the change I want to see and when I grow up I want to be me. Come and get chatty with me on Twitter or Linkedin. I hope you find some useful info while you're checking out my blog - thatsocialmediathing.

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The Social Set

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