Digital Darwinism

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April 30, 2012 by thatsocialmediathing

book cover

Do you feel that the constantly evolving world of Social Media is like survival of the fittest?

You’d be right!

Brian Solis (author of The End Of Business As Usual) coined the term ‘Digital Darwinism’… society and technology are evolving faster than most compaies can adapt, resulting in cases like Blockbuster, Kodak and Borders.

Social Media Examiner have a great summary of the main points covered in Brian’s book here.

Things such as:

  • Youth Quake – if you are still dismissing those born between the mid 70’s to late 1990’s as bratty hipsters – stop it! They have one of the highest levels of brand loyalty, are repeat shoppers and share their preferences online.
  • 6 degrees of separation – brands are now interacting with an audience of audiences! You really need to learn what that means for the content you put out there!
  • Co-creation – consumers want to be active participants in your brand, but not on your terms. On theirs.
  • Influence is the new currency – most journalists or media stars have broad appeal. Social influencers have deep engagement with niche audiences. You should become friends with the latter!

Who do you see as an example of Digital Darwinism? What’s the opposite of Digital Darwinism?


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Hi! I'm Fiona. I'm a Social Media Strategist and spend my days thinking, talking, challenging and doing. I believe in being the change I want to see and when I grow up I want to be me. Come and get chatty with me on Twitter or Linkedin. I hope you find some useful info while you're checking out my blog - thatsocialmediathing.

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