Matching Shoppers To Content [infographic]

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April 20, 2012 by thatsocialmediathing

image courtesy of

Not all shoppers are created equal. Neither are all parts of the purchase journey the same.

We know that the vast majority of purchases begin with an online search and I think it’s fair to say that the evolution of SEO & SEM has meant we’re now pretty good at getting ourselves in front of those customers.

But what about the rest of the time between ‘just browsing’ and ‘here’s my credit card’? There’s a whole range of information (or CONTENT) that customers are looking for. The challenge is to make sure they find information that leads them to your company.

Empathy Lab (what an awesome name for a company!) @userexperience designed this infographic. I found it on a blog called Infographic List – a blog after my own heart!

It gives a really clear look at the types of shoppers most commonly found and what they are looking for.

Content Strategy – DONE!


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Hi! I'm Fiona. I'm a Social Media Strategist and spend my days thinking, talking, challenging and doing. I believe in being the change I want to see and when I grow up I want to be me. Come and get chatty with me on Twitter or Linkedin. I hope you find some useful info while you're checking out my blog - thatsocialmediathing.

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