Creating That Win : Win Situation with Social

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April 6, 2012 by thatsocialmediathing

I’m not confessing to being a mind reader or anything but I’m guessing your business has objectives, right?

Print them out and pin them to your desk. Now make sure that the objectives you are working toward in Social are also working toward the same goals as the rest of the business.

Altimeter (@altimeter) knock out some blisteringly good research work – this one is no exception.

It gives a clear-cut framework  of how to get from strategy to measurement as well as the technology and organisational structure you’ll need to implement your plans.

What sort of ‘stuff’ do you cover off in your Social strategy?



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Hi! I'm Fiona. I'm a Social Media Strategist and spend my days thinking, talking, challenging and doing. I believe in being the change I want to see and when I grow up I want to be me. Come and get chatty with me on Twitter or Linkedin. I hope you find some useful info while you're checking out my blog - thatsocialmediathing.

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