What Am I Measuring?

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April 3, 2012 by thatsocialmediathing

So…you’ve just spent the past week building your report that shows what impact Social Media will have on your business? But what is it that you are actually measuring?

It’s fair to say that counting likes. re-tweets and fan growth is not going to be enought to justify Social investment in the long term. But how do you make that quantum leap from metrics like this to ones that mean something?

Hubspot (@hubspot) have an opinion on this – you can break it down to 4 categories:

  • Activity metrics
  • Response metrics
  • Efficiency metrics
  • Value metrics

Remember – adjust this framework to what is important to your own business and you’re on your way!

What metrics/variables do YOU use to measure your Social Media efforts?


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Hi! I'm Fiona. I'm a Social Media Strategist and spend my days thinking, talking, challenging and doing. I believe in being the change I want to see and when I grow up I want to be me. Come and get chatty with me on Twitter or Linkedin. I hope you find some useful info while you're checking out my blog - thatsocialmediathing.

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