7 Content Marketing Myths

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March 28, 2012 by thatsocialmediathing

Having trouble convincing the C-Suite that you HAVE to have a Content Strategy?

You may have heard these before:

1. Our customers don’t consume online content
2. We don’t have time to create content
3. We can just do Social, we don’t need content
4. We can just do a blog
5. We’ll give away all our secrets
6. We don’t want to talk about price
7. Content marketing doesn’t belong in Marketing

Joe Pulizzi (@juntajoe) outlines the answers to these objections in his article – a quick and easy guide to arm yourself with as you prepare to sell your strategy!