7 Content Marketing Myths

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March 28, 2012 by thatsocialmediathing

Having trouble convincing the C-Suite that you HAVE to have a Content Strategy?

You may have heard these before:

  1. Our customers don’t consume online content
  2. We don’t have time to create content
  3. We can just do Social, we don’t need content
  4. We can just do a blog
  5. We’ll give away all our secrets
  6. We don’t want to talk about price
  7. Content marketing doesn’t belong in Marketing

Joe Pulizzi (@juntajoe) outlines the answers to these objections in his article – a quick and easy guide to arm yourself with as you prepare to sell your strategy!

 

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thatsocialmediathing

thatsocialmediathing

Hi! I'm Fiona. I'm a Social Media Strategist and spend my days thinking, talking, challenging and doing. I believe in being the change I want to see and when I grow up I want to be me. Come and get chatty with me on Twitter or Linkedin. I hope you find some useful info while you're checking out my blog - thatsocialmediathing.

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