How To Measure Social Media ROI


March 1, 2012 by thatsocialmediathing

This Slideshare deck by @thebrandbuilder is awesomely simple yet very effective.

It provides metrics for measuring the ROI of  Social Media as well as a step-by-step guide of how to build your metics over time. The examples provided will also make sense to the rest of the business.

Main points are:

  • establish a benchmark
  • know what your business goals are (Cost Reduction, More Revenue)
  • the metrics you can use to achieve this

One thought on “How To Measure Social Media ROI

  1. Currently reading Social Media Metrics ( by Jim Sterne (, which looks at this area in some depth. I’ll share any thoughts on it on my blog.

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Hi! I'm Fiona. I'm a Social Media Strategist and spend my days thinking, talking, challenging and doing. I believe in being the change I want to see and when I grow up I want to be me. Come and get chatty with me on Twitter or Linkedin. I hope you find some useful info while you're checking out my blog - thatsocialmediathing.

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