4 Unique Approaches For Measuring Social Media ROI

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February 28, 2012 by thatsocialmediathing

Here are 4 different ways you can look at measuring the ROI of your Social Media efforts:

  1. The value of a customer
  2. Paid value of traffic
  3. Lost customer value
  4. Probable reach

Just using one or two of them will help to measure (and consequently, validate) what you are doing in Social Media.


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Hi! I'm Fiona. I'm a Social Media Strategist and spend my days thinking, talking, challenging and doing. I believe in being the change I want to see and when I grow up I want to be me. Come and get chatty with me on Twitter or Linkedin. I hope you find some useful info while you're checking out my blog - thatsocialmediathing.

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The Social Set

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