September 21, 2012 by thatsocialmediathing
Today I read one of the funniest lines about the ‘stuff’ that brands churn into the Social stratosphere. It also happens to be a really good barometer of how healthy your conversations with your community are. Here it is…..
Do your Facebook posts have the nutritional value of potato chips?
OK….well I laughed my head off! And then I stopped and thought about it.
Cranking out posts about your latest product release, new ad campaign or customer service award is easy – it keeps everyone happy. The messaging is tangible and engagement can be measured in numbers.
Businesses like reporting things in numbers.
But it has the nutritional value of potato chips – which is not good.
Just like good food, good social is organic, not manufactured. You tell your friends where to get it. You’d be OK with paying a little more because you know that you come out a winner. It shows thought and planning and care.
If you are sick of trying to get the crumbs out of your keyboard from typing potato chip content, read Dave Evans (@evansdave) article that was published on Clickz - he has some really easy ways to make the transition.