March 12, 2012 by thatsocialmediathing
One thing you will find a lot of opinion about is how to measure the ROI of Social Media.
It’s fair to say that counting likes, re-tweets and comments is no longer enough. It’s important and I’d encourage you to keep a track of these sorts of metrics, but in isolation you won’t be able to prove any form of ROI with these numbers.
The main point he makes is how to measure ROI as a realization of influence – translating all of those subscribers, followers and engagement into a $$ figure.